Governance

Building brand safety guardrails for generative video

August 11, 20256 min read

Generative video expands what marketing teams can ship - but without policies, you risk brand drift. Before opening access to new models, map out a guardrail checklist: restricted topics, tone guidance, mandatory review steps, and watermarking requirements.

Professional workspaces let you encode these rules directly into the app. Configure prompt filters, lock seed ranges for recurring characters, and require approvals for high-risk scenarios. The audit timeline lets compliance teams trace every decision.

Need to scale globally? Combine guardrails with localisation presets so regional teams get content ready for their market in minutes.